Babies' names and the internet: Local yokels | The Economist
From 1995 to 2005, however, the effect became even more pronounced. The proportion of newborns with common names in any given state and its immediate neighbours became 30% higher than would have been expected if there were no geographic effect. Dr Goldenberg and Dr Levy ascribe this rise to the internet. It certainly correlates with the emergence of the web, though whether the correlation reflects causation is unproven. But whatever the reason, it is a curious result.
