Does Sex Sell? Lawrence University Study Says Cleavage Isn't Product Persuasive, But Could Lead to Job Offer - Lawrence University
"The use of cleavage didn't influence men's evaluation of the product positively or negatively, but yet, men thought others would be influenced by the use of cleavage," said Glick. "As a result, men thought that a female professional was smart to use cleavage to sell a weak product and gave her stronger hiring recommendations for doing so."
