Fast-Food Combo Meals Being Forsaken for Dollar Menu | Moneyland | TIME.com
The kicker is that what we see as valuable here isn’t the fruit cup, per se; it’s the ability to order the fruit cup even if we end up with medium fries again — which we probably will. A study conducted by the University of California, San Diego last fall concluded that even when fast-food menus contain healthy choices, people don’t choose them — and only one in six customers pays attention to the calorie counts fast-food eateries are required to post in some municipalities, the British Medical Journal found. “They’re not really interested in ordering more items,” Riggs says. What customers crave, she adds, “is the idea of choice.”
