‘The Outsourced Self,’ by Arlie Russell Hochschild - NYTimes.com
In “The Outsourced Self,” Hochschild talks to love coaches, wedding planners, surrogate mothers, nannies, household consultants and elder-care managers, but also, and with deep empathy, their clients. A majority of these people are middle-aged or near middle age; the main thing is, they’re not young, which means they are not yet used to a virtualized and monetized social existence and can still express doubts about it. Most are women, who have long been the main providers of care, love and charity. Hochschild’s consumers buy hyperpersonal services because they lack the family support or social capital or sheer time to meet potential mates, put on weddings, whip up children’s birthday parties, build children’s school projects, or care for deteriorating parents. Or these folks think they just couldn’t perform such tasks as well as the pros. The providers sell their services because the service economy is where the money is, or because they take pleasure in helping others. Everybody worries about preserving the human element in the commercial encounter. Very few succeed.
