The Ugly Truth About Beauty - ABC News
In studies conducted at Massachusetts General Hospital, Harvard Medical School and Massachusetts Institute of Technology researchers Itzhak Aharon, Nancy Etcoff, Dan Ariely, Christopher F. Chabris, Ethan O'Connor, and Hans C. Breiter have used magnetic resonance imaging (MRI) technology to look at the activity in men's brains when they were shown pictures of beautiful women's faces. Breiter and his colleagues found that the same part of the brain lights up as when a hungry person sees food, or a gambler eyes cash, or a drug addict sees a fix. Essentially, beauty and addiction trigger the same areas in the brain.
